Celebrating World Malaria Day 2025
25th of April 2025 marks the annual World Malaria Day, an opportunity for the worldwide malaria community to highlight the ongoing need for funding and political support in the fight against malaria, share information about differing approaches toward malaria eradication, and celebrate milestones in research.
Our campaign this year is aligning with the Global Fund Advocates Network Africa Group secretariat who shared their campaign slogan called #OneWorldOneFight, a campaign to unify communities and civil society to defend:
- A fully replenished Global Fund, able to save 3 million lives
- An engaged Africa, where national leaders invest their domestic resources more in the health of their populations.
We created a series of videos featuring Target Malaria team members from across the consortium to show that we are all one in the fight against malaria regardless of where we are located.
We’ve continued to use our digital wax pattern with a traditional African design. The design incorporates the DNA double helix, which is integral to Target Malaria’s work, and we use the world map to highlight that we are #OneWorldOneFight against malaria .
To bring this campaign to life, we called on our researchers, social scientists, communications experts and stakeholder engagement practitioners at the front line against malaria in Burkina Faso, Ghana, Uganda, and the United Kingdom. To pay tribute to the diversity of their backgrounds and their community work, we asked them to express themselves in their preferred language.
They responded enthusiastically to our appeal, speaking about the devastation caused by malaria and their personal commitment in several languages: Dyula, English, Ewe, French, Fulfulde, German, Italian, Luganda, Mandinka, Spanish and Swedish.
Now more than ever, we will continue to do all that we can to raise awareness about malaria, stand strong with the malaria community and champion the voices of those who are primarily affected by this deadly disease.
Make sure to follow our social medias to see the campaign:
X: https://x.com/TargetMalaria
