Africa Day 2025: We are joining the #CorrectTheMap movement 

For centuries, the world has been shown through the Mercator projection, created in 1569, which distorts the size of countries in the Global North in the world map, minimizing the appearance of those in the Global South, especially Africa. 

This Africa Day, it’s time to take a stand. Africa is not small and accurate representation matters. Africa covers 30.37 million square kilometers—large enough to fit the United States, China, India, and most of Europe combined.  

Africa No Filter and Speak Up Africa are launching the “Correct the Map” campaign to call on international organizations and media to adopt the Equal Earth map projection, a scientifically accurate representation of global geography. 

At Target Malaria, our communications strategy is built on African voices, stories and narratives that are true to the diversity and realities of the African continent. We have decided to be signatories to “Correct the map” and commit to using the Equal Earth map projection in all our communications where Africa is depicted on a world map: in all digital representations and physical publications. 

How Africa is depicted as a geographic entity contributes to changing the narrative on Africa, combatting negative stereotypes and reshaping Africa’s identity.  

Read more about the cause here and sign the petition to join the movement.