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Target Malaria at the World Conference of Science Journalists 

Members of the African Network of Science Journalists after the Southern African Development Community (SADC) Science Journalism Training Workshop
By Ndeye Mane Sall

Global Communications Officer, Imperial College London
Target Malaria UK

Ndeye Mane Sall presenting at the World Conference of Science Journalism 2025 in South Africa.
Ndeye Mane Sall presenting at the World Conference of Science Journalism 2025 in South Africa.

South Africa  hosted the  13th  World Conference of Science Journalists  (WCSJ 2025)  in Tshwane, near Pretoria.  Under the theme “Science journalism and social justice: Journalism that builds understanding and resilience,” the five-day global gathering  attracted delegates from 73 countries.  

Organised  by the South African Science Journalists’ Association (SASJA) in collaboration with the  Science Diplomacy Capital for Africa (SDCfA)  and the  Council for Scientific and Industrial Research (CSIR),  the conference  amplified calls for journalists to counter  misinformation,  harness  artificial intelligence  and scientific innovation,  and  champion gender-inclusive reporting.  An important  theme  was to  position  African science voices at the forefront of global discourse. 

Panels on climate  resilience, inclusive health reporting and community-centered approach to science communications took  center  stage at the event.  The rise of scientific misinformation and how to tackle it was also at the heart of  the discussions, as was the need to communicate more effectively on complex health issues,  such as antimicrobial resistance and quantum physics research.  These sessions not only sparked lively Q&A exchanges but also fostered cross-continental collaborations, with journalists from Latin America and Asia sharing tactics against political censorship. 

From right to left: Stephen Johns (Imperial College London) and Ndeye Mane Sall (Target Malaria) and two journalists at a reception at the British High Commission in South Africa to celebrate UK-Africa journalist and scientific collaboration
From right to left: Stephen Johns (Imperial College London) and Ndeye Mane Sall (Target Malaria) and two journalists at a reception at the British High Commission in South Africa to celebrate UK-Africa journalist and scientific collaboration.

Better engaging the public around gene drive research 

Target Malaria  participated  in this year’s edition, presenting its video game  “Target Malaria: The Game”,  designed to engage audiences with the science behind  gene drive  research. The interactive tool introduces players to the complexities of malaria transmission and  the innovative  genetic technologies being developed to reduce the burden of the disease. By combining play with learning, the game offers a fresh way to spark curiosity and foster dialogue about scientific innovation. 

The session, presented in collaboration with storytelling specialists Vicki Bawcombe and Adrian Galley  of  Useful  Story ,  raised journalists’ awareness of Target Malaria’s work to engage communities, as well as educational resources such as  the “Swarm” sonification  and  the card game “Mozzie Drive”.  It aimed to  demonstrate  how creative tools can bridge the gap between researchers and society, making science more accessible and relatable. 

From left to right, Natalie Themistocleous ( African Media Agency), Vicki Bawcombe (Useful Story), Lynne Smit (Nature Africa), Adrian Galley(Useful Story), Ndeye Mane Sall (Target Malaria)
From left to right, Natalie Themistocleous ( African Media Agency), Vicki Bawcombe (Useful Story), Lynne Smit (Nature Africa), Adrian Galley (Useful Story), Ndeye Mane Sall (Target Malaria).
Photo of Ndeye Mane Sall presenting Target Malaria: The Game
Ndeye Mane Sall presenting Target Malaria: The Game.

South Africa’s hosting of the World Conference of Science Journalists 2025    underscored the country’s growing leadership in science diplomacy. As the holder of the G20 Presidency in 2025, South Africa placed science, technology, and innovation at the heart of its diplomatic agenda, advancing themes of solidarity, equality, and sustainability.  

Through initiatives,  such as the Science Diplomacy Capital for Africa and the annual Science Forum South Africa, the country continues to position science as a bridge for collaboration and policy dialogue.  These efforts  also  position South Africa not only as a hub for scientific excellence but also as a convener of global conversations on how research and innovation can address shared challenges. 

At the end of the conference,  the United  Kingdom  was announced as the  host  of the 2027  edition of WCSJ, on the theme of “Building Global Networks for a Stronger  Profession”.