{"id":20711,"date":"2025-05-19T12:51:02","date_gmt":"2025-05-19T11:51:02","guid":{"rendered":"https:\/\/targetmalaria.org\/?p=20711"},"modified":"2025-06-03T09:36:27","modified_gmt":"2025-06-03T08:36:27","slug":"its-time-to-change-the-story-target-malaria-scientists-featured-in-the-new-change-the-story-campaign","status":"publish","type":"post","link":"https:\/\/targetmalaria.org\/latest\/blog\/its-time-to-change-the-story-target-malaria-scientists-featured-in-the-new-change-the-story-campaign\/","title":{"rendered":"\u201cIt\u2019s time to change the story\u201d: Target Malaria scientists featured in the new Change the Story campaign\u00a0\u00a0"},"content":{"rendered":"<figure style=\"aspect-ratio:21\/9;\" class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/targetmalaria.org\/wp-content\/uploads\/2025\/05\/CTS3_Krystal_Vignette-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/targetmalaria.org\/wp-content\/uploads\/2025\/05\/CTS3_Krystal_Vignette-1.jpg 1920w, https:\/\/targetmalaria.org\/wp-content\/uploads\/2025\/05\/CTS3_Krystal_Vignette-1-425x239.jpg 425w, https:\/\/targetmalaria.org\/wp-content\/uploads\/2025\/05\/CTS3_Krystal_Vignette-1-1024x576.jpg 1024w, https:\/\/targetmalaria.org\/wp-content\/uploads\/2025\/05\/CTS3_Krystal_Vignette-1-768x432.jpg 768w, https:\/\/targetmalaria.org\/wp-content\/uploads\/2025\/05\/CTS3_Krystal_Vignette-1-1536x864.jpg 1536w, https:\/\/targetmalaria.org\/wp-content\/uploads\/2025\/05\/CTS3_Krystal_Vignette-1-300x169.jpg 300w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n<div class=\"post_date\">Post\u00e9 le 19 mai 2025<\/div><div class=\"post_details\"><figure class=\"post_author\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/targetmalaria.org\/wp-content\/uploads\/2024\/05\/Portrait-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Photo of Ndeye-Mane Sall\" \/><\/figure><div class=author_info><h6>Par Ndeye Mane Sall<\/h6><p class=\"author_details\">Global Communications Officer, Imperial College London<br>Target Malaria UK<\/p><\/div><\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<div style=\"height:340px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/targetmalaria.org\/wp-content\/uploads\/2025\/05\/IMG_9632-683x1024.jpg\" alt=\"\" class=\"wp-image-20712\" style=\"aspect-ratio:2\/3;object-fit:cover\" srcset=\"https:\/\/targetmalaria.org\/wp-content\/uploads\/2025\/05\/IMG_9632-683x1024.jpg 683w, https:\/\/targetmalaria.org\/wp-content\/uploads\/2025\/05\/IMG_9632-283x425.jpg 283w, https:\/\/targetmalaria.org\/wp-content\/uploads\/2025\/05\/IMG_9632-768x1152.jpg 768w, https:\/\/targetmalaria.org\/wp-content\/uploads\/2025\/05\/IMG_9632-1024x1536.jpg 1024w, https:\/\/targetmalaria.org\/wp-content\/uploads\/2025\/05\/IMG_9632-1365x2048.jpg 1365w, https:\/\/targetmalaria.org\/wp-content\/uploads\/2025\/05\/IMG_9632-300x450.jpg 300w, https:\/\/targetmalaria.org\/wp-content\/uploads\/2025\/05\/IMG_9632-scaled.jpg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><figcaption class=\"wp-element-caption\">Dr L\u00e9a Par\u00e9 To\u00e9, Stakeholder Engagement Lead, Target Malaria Burkina Faso<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button firstButton button_icon fa-chevron-right\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/change.zeromalaria.org\/story\/l%C3%A9a\">Read her story <\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:529px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/targetmalaria.org\/wp-content\/uploads\/2025\/05\/CTS3_Krystal_Vignette-1-1024x576.jpg\" alt=\"\" class=\"wp-image-20733\" style=\"aspect-ratio:2\/3;object-fit:cover\" srcset=\"https:\/\/targetmalaria.org\/wp-content\/uploads\/2025\/05\/CTS3_Krystal_Vignette-1-1024x576.jpg 1024w, https:\/\/targetmalaria.org\/wp-content\/uploads\/2025\/05\/CTS3_Krystal_Vignette-1-425x239.jpg 425w, https:\/\/targetmalaria.org\/wp-content\/uploads\/2025\/05\/CTS3_Krystal_Vignette-1-768x432.jpg 768w, https:\/\/targetmalaria.org\/wp-content\/uploads\/2025\/05\/CTS3_Krystal_Vignette-1-1536x864.jpg 1536w, https:\/\/targetmalaria.org\/wp-content\/uploads\/2025\/05\/CTS3_Krystal_Vignette-1-300x169.jpg 300w, https:\/\/targetmalaria.org\/wp-content\/uploads\/2025\/05\/CTS3_Krystal_Vignette-1.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Krystal Birungi, Outreach and Research Associate, Target Malaria Uganda<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button firstButton button_icon fa-chevron-right\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/change.zeromalaria.org\/story\/krystal\">Read her story <\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<h3 class=\"wp-block-heading\" style=\"padding-top:0\"><em><em>Resistance to current tools, extreme weather events, humanitarian crises and a global funding crisis \u2014 is putting our hard-won gains at risk. Change the Story is a campaign which puts children at the heart of the fight, amplifying their voices to inspire global action.<\/em>\u00a0<\/em>\u00a0<\/h3>\n\n\n\n<p><a href=\"https:\/\/malarianomore.org.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Malaria No More UK<\/a> has launched the latest chapter of its Change the Story campaign. Developed in partnership with the <a href=\"https:\/\/alma2030.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">African Leaders Malaria Alliance (ALMA)<\/a> and <a href=\"https:\/\/www.speakupafrica.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Speak Up Africa<\/a>, the campaign film premiered at the <a href=\"https:\/\/www.who.int\/about\/governance\/world-health-assembly\" target=\"_blank\" rel=\"noreferrer noopener\">World Health Assembly<\/a> in support of the eighth replenishment of <a href=\"https:\/\/www.theglobalfund.org\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">the Global Fund<\/a>. Without more funding, 337,000 more people could die from malaria by 2029, 80% of them will be children.\u00a0\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Let&#039;s Change The Story: End Malaria. Save Lives\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/2ORLEISRH2M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>A campaign to amplify the voice of children and women<\/strong>\u00a0<\/strong>\u00a0<\/h2>\n\n\n\n<p>This third chapter features Grammy award-winning artist Ang\u00e9lique Kidjo as the campaign ambassador, succeeding Nigerian author Chimamanda Ngozi Adichie. Kidjo addresses national decision-makers, international donors, funders, and the private sector, calling for renewed commitment and investment in the fight to eliminate malaria. A supporting short documentary film titled \u201cWhere she leads\u201d was presented at the Africa CEO Forum by <a href=\"https:\/\/www.speakupafrica.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Speak Up Africa<\/a> during an event to engage the private sector. The new campaign film also shines a spotlight on the impact of malaria on women and girls, particularly how the disease limits access to education, work, and leadership opportunities. Ng\u2019endo Mukii, an award-winning Kenyan Disney animator collaborated on the film to represent the potential and talent that Africa is losing because of malaria.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40)\"><blockquote><p>\u00ab\u00a0We will not eliminate malaria without funding. We need leaders to commit and honor the commitments their countries have made before.\u00a0\u00bb<\/p><cite>Krystal Birungi, Entomologist at Target Malaria<\/cite><\/blockquote><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"453\" src=\"https:\/\/targetmalaria.org\/wp-content\/uploads\/2025\/05\/Animation-screenshot-1024x453.png\" alt=\"\" class=\"wp-image-20735\" srcset=\"https:\/\/targetmalaria.org\/wp-content\/uploads\/2025\/05\/Animation-screenshot-1024x453.png 1024w, https:\/\/targetmalaria.org\/wp-content\/uploads\/2025\/05\/Animation-screenshot-425x188.png 425w, https:\/\/targetmalaria.org\/wp-content\/uploads\/2025\/05\/Animation-screenshot-768x340.png 768w, https:\/\/targetmalaria.org\/wp-content\/uploads\/2025\/05\/Animation-screenshot-1536x680.png 1536w, https:\/\/targetmalaria.org\/wp-content\/uploads\/2025\/05\/Animation-screenshot-300x133.png 300w, https:\/\/targetmalaria.org\/wp-content\/uploads\/2025\/05\/Animation-screenshot.png 1911w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Kenyan artist  <a href=\"https:\/\/www.instagram.com\/ngendomukii\/?locale=fr_FR&amp;hl=en\">Ng\u2019endo Mukii<\/a> designed the animations of the campaign film<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>\u201cMalaria is a test of our science\u201d<\/strong>\u00a0<\/strong><\/h2>\n\n\n\n<p>A long-time partner of Target Malaria, Malaria No More UK invited two of the project\u2019s researchers to participate in the campaign, underscoring the promise that scientific research and innovation can offer in ending the burden of malaria in Africa.\u00a0<\/p>\n\n\n\n<p><a href=\"https:\/\/targetmalaria.org\/profiles\/spokespeople\/krystal-mwesiga-birungi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Krystal Birungi<\/a>, Research Associate for Outreach at Target Malaria Uganda, appears in the behind-the-scenes film, alongside Dr. L\u00e9a Par\u00e9 To\u00e9, Stakeholder Engagement Officer at Target Malaria Burkina Faso. For the first time ever, we have a game-changing toolkit: next-gen mosquito nets, new antimalarial drugs, the world\u2019s first malaria vaccines\u2014and groundbreaking research into genetically modified mosquitoes to stop transmission at its source. But tools alone aren\u2019t enough \u2014 we need political will and financial commitment to deploy them at scale.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><strong>L\u00e9a Par\u00e9 To\u00e9 and Krystal Birungi share their story<\/strong>\u00a0<\/strong>\u00a0<\/h4>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Why We Need To Change The Story\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/59FzAQfA0j8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><a href=\"https:\/\/targetmalaria.org\/profiles\/spokespeople\/krystal-mwesiga-birungi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Krystal Birungi<\/a> is an entomologist at Target Malaria, based in the Uganda Virus Research Institute. A tireless advocate for malaria research, she is also a speaker for the Global Fund Advocates Network and is passionate about reducing the malaria disease burden in Uganda and Africa as a whole. She is actively involved in the Global Fund 8th replenishment campaign, speaking about her experience as a malaria survivor and traveling to <a href=\"https:\/\/targetmalaria.org\/latest\/news\/launch-of-world-malaria-report-2024-in-the-british-parliament\/\" target=\"_blank\" rel=\"noreferrer noopener\">Europe <\/a>and North America, and calling for life-saving tools to reach the most vulnerable to malaria.\u00a0<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Read Krystal\u2019s story <a href=\"https:\/\/change.zeromalaria.org\/story\/krystal\">here<\/a><\/h5>\n\n\n\n<p>A socio-anthropologist by training, Dr. L\u00e9a Par\u00e9 To\u00e9 champions a community-based approach to research through her work with Target Malaria and the Institut de Recherche en Sciences de la Sant\u00e9. Her efforts focus on education, knowledge sharing, and fostering a mutually beneficial relationship between scientists and stakeholders.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Read L\u00e9a\u2019s story <a href=\"https:\/\/change.zeromalaria.org\/story\/l%C3%A9a\">here<\/a><\/h5>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Resistance to current tools, extreme weather events, humanitarian crises and a global funding crisis \u2014 is putting our hard-won gains at risk. Change the Story is a campaign which puts children at the heart of the fight, amplifying their voices to inspire global action.\u00a0\u00a0 Malaria No More UK has launched the latest chapter of its [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":20733,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","featured_image_focal_point":[],"_image_focal_point":[],"footnotes":""},"categories":[112],"profile_tax":[],"class_list":["post-20711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","country-europe","country-uk","post_writers-ndeye-mane-sall"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cIt\u2019s time to change the story\u201d: Target Malaria scientists featured in the new Change the Story campaign\u00a0\u00a0 - Target Malaria<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/targetmalaria.org\/fr\/latest\/blog\/its-time-to-change-the-story-target-malaria-scientists-featured-in-the-new-change-the-story-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cIt\u2019s time to change the story\u201d: Target Malaria scientists featured in the new Change the Story campaign\u00a0\u00a0 - Target Malaria\" \/>\n<meta property=\"og:description\" content=\"Resistance to current tools, extreme weather events, humanitarian crises and a global funding crisis \u2014 is putting our hard-won gains at risk. 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